{"id":5966,"date":"2022-03-21T17:06:21","date_gmt":"2022-03-21T17:06:21","guid":{"rendered":"https:\/\/www.edsander.com\/?page_id=5966"},"modified":"2025-11-30T18:11:15","modified_gmt":"2025-11-30T18:11:15","slug":"home","status":"publish","type":"page","link":"https:\/\/www.edsander.com\/","title":{"rendered":"Ed Sander"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ full_height=”yes” video_bg=”use_video” video_mp4=”https:\/\/www.edsander.com\/wp-content\/uploads\/2025\/07\/Promo-Ed-2025-02.mp4″ video_image=”6235″ background_video_loading=”lazy-load” scene_position=”center” left_padding_desktop=”8%” constrain_group_2=”yes” right_padding_desktop=”8%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”100″ row_position_desktop=”default” 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* Get informed and inspired by Chinese players and digital retail innovation\u00a0<\/strong>*<\/h1>\n[\/nectar_text_inline_images][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”7%” bottom_padding=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”customers” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Satisfied customers<\/h1>\n[\/vc_column_text][vc_column_text]\n

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Why China?<\/h1>\n[\/vc_column_text][vc_column_text css_animation=”none”]\n

<\/h1>\n[\/vc_column_text][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1764526242897-4″ header=”Understand the Chinese online landscape!” text=”If you consider the Chinese consumer a potential customer and want to enter the Chinese market, the first thing you need to do is understand how different the Chinese online world is. You will find few familiar platforms in social media and e-commerce. And the domestic platforms have little in common with their western equivalents.” tab_id=”1764526242899-10″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1764526242929-8″ header=”Learn from new business models and get inspired!” text=”Even if you don’t want to sell products in China, it pays to learn about the country. China is several years ahead of us in digital innovations like omnichannel retail, mobile payment, live commerce, social commerce, etc. Take advantage of their experiences and learnings.
\nChina is trying out new business models at breakneck speed. Learn from what has already succeeded or failed in China. China’s experiences, learnings and new business models will inspire you to think outside the box and apply new ideas to your own business.” tab_id=”1764526242931-9″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1764526242951-7″ header=”Gain competitive knowledge!” text=”China’s internal internet markets are reaching saturation and more Chinese companies are entering the global market, partially driven by government policies. China’s current digital tech companies will be tomorrow’s competitors. And tomorrow is closer than you think. Just think about TikTok, SHEIN and Temu as examples of Chinese internet companies that are impacting your business. Learn about them and be prepared!” tab_id=”1764526242952-9″][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”about” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_position=”both” bg_image_animation=”none” shape_type=”curve_asym_2″ gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

About Ed Sander & keynotes<\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tabbed_section style=”material” tab_change_animation=”fade” alignment=”center” spacing=”side-45px” tab_color=”Extra-Color-1″ vs_content_animation=”fade” vs_link_animation=”opacity” vs_navigation_alignment=”left” vs_navigation_width_2=”25%” vs_navigation_func=”default” vs_navigation_width=”regular” vs_navigation_spacing=”15px” vs_navigation_mobile_display=”visible” vs_tab_spacing=”5%” full_width_line=”true” icon_size=”32″][tab icon_family=”fontawesome” title=”Topics” id=”1764526243141-2″ tab_id=”1764526243142-9″ icon_fontawesome=”fa fa-info-circle”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”6235″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
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